Product & Digital Advisory

Strategic product work
for technology companies
that actually ship.

ANe Consulting brings senior product leadership to companies that need direction, delivery, and teams built to last — without the overhead.

What we do

Services built
for real work.

From strategy to shipping: embedded product leadership that moves fast and leaves things better than we found them.

01
Strategy & Roadmap

Turning business goals and user pain into a prioritised, shippable roadmap. Direction-setting you can actually execute on.

Vision · Prioritisation · OKRs
02
Discovery & Validation

Research-driven product discovery. Turning customer insights and data into validated scope, before a line of code is written.

User research · Data · Scoping
03
Execution & Delivery

End-to-end delivery leadership. Cross-functional coordination and stakeholder alignment that keeps product moving.

Delivery · Alignment · Shipping
04
Team & Process

Building product teams and operating frameworks from scratch. Hiring, mentoring, and establishing foundations that scale.

Hiring · Mentoring · Frameworks
Selected Work

Projects &
experience.

01
Covve
2025 – PresentSaaS · B2B/B2C
Product Strategy &
Metrics Infrastructure

Sole PM at a contact management and business card scanning SaaS. Built end-to-end Mixpanel metrics framework covering onboarding, engagement, retention, trial conversion, and sales-led funnels. Evaluating AI-powered features and unified inbox while keeping Covve clearly distinct from CRM territory.

Full stack
Metrics framework
B2B + B2C
Dual market
02
TravelStaytion
2024 – 2025TravelTech
Platform Relaunch &
Performance Overhaul

Led the complete replatforming and rebranding of TravelStaytion's booking platform. Established product foundations, technical standards, and operating processes from scratch. Architected centralized Account Management across guests, hosts, and travel agents with SSO and email 2FA. Coordinated C-level stakeholders, Engineering, Design, QA, and Marketing to ship on schedule.

85%
Performance gain
20s → 3s
Load time
~0
CLS score
03
TravelStaytion
2024 – 2025TravelTech
Property Management
System (PMS)

Owned the PMS product stream end-to-end, from discovery through delivery. Designed and shipped a comprehensive host-facing property management system enabling listing management, calendar sync, booking oversight, and operational workflows for property managers and travel agents at scale.

End-to-end
Full ownership
Multi-role
Host · Agent · Guest
04
TravelStaytion
2024 – 2025TravelTech · Internal tooling
Support Ticket System &
Operations Tooling

Designed and shipped an internal support ticket system to centralise and triage customer issues across booking, payments, and host operations. Turned recurring support pain points into product opportunities, reducing manual handling and improving resolution time across the operations team.

Centralised
Support operations
Reduced
Manual handling
05
TravelStaytion
2026TravelTech · Leadership
Product Department
Restructuring

Redesigned the product function from a reactive, feature-factory model into a structured, outcome-driven operation. Introduced discovery frameworks, delivery cadence, and instrumentation standards. Defined PM roles, hiring criteria, and mentoring structures to support a growing team and shifting company ambitions.

Outcome-led
Operating model
Scaled
Team & process
06
Emma – The Sleep Company
2023 – 2024E-Commerce · 12+ Markets
CX Domain Ownership &
Self-Service at Scale

Owned the post-sales customer experience domain end-to-end. Shipped Order Status Page, Self-Service Return Portal, and Help Center across 12+ markets, turning customer pain points into measurable operational savings. Grew the team from 3 to 11 and built the operating model from scratch.

€194K
Operational savings
40%
WISMO reduction
+20
NPS improvement
07
Emma – The Sleep Company
2022 – 2023E-Commerce
Platform Migration &
CX Framework Design

Supported OMS Marketplace Migration and D2C rollout across multiple markets. Designed discovery and quick-wins framework for the CX domain, and implemented the Emmies Ideas board, improving transparency and idea flow between business and tech.

Multi-market
D2C rollout
OMS
Marketplace migration
08
Spitogatos
2020 – 2021PropTech
Multi-Track Backlog &
Platform Delivery

Owned the backlog for multiple concurrent projects and led large-scale initiatives plus several mid-sized releases end-to-end. Built core product fundamentals: backlog management, scope negotiation, and delivery cadence that became the foundation for everything that followed.

Multi-track
Concurrent delivery
Full cycle
End-to-end ownership
09
Finanzcheck
2022FinTech
Conversion Optimisation &
Call Routing UX

Designed customer-centric call routing logic and ran A/B tests on UX improvements to inform conversion decisions in a regulated financial services environment.

A/B tested
Experiment-led
FinTech
Regulated market
10
Haiilo
2021 – 2022HR Tech
Roadmap Definition &
Research-Driven Direction

Defined team goals, roadmap, and success metrics while conducting user research to validate product direction in the HR Tech space. Sharpened stakeholder alignment and research-driven decision making across a distributed team.

Research-led
Discovery practice
Remote
Distributed team